How a big Indian reseller grew his business thanks to Thermal Transfer Ribbons ?

DATATECH India is a well-known Visakhapatnam-based company specializing in barcode and RFID systems. As a leading provider of supply chain management solutions, they provide effective labeling solutions to many industries such as pharmaceutical, machinery, seafood packing, retail, and more. Legible product labels, barcodes, specialty labels, and shipping labels are a few key elements that must be considered when tracking and tracing products within these industries.     

The labeling Challenge Faced by DATATECH India 

Until now, the inks that DATATECH India supplied to its customers did not meet the quality and consistency criteria needed. This ultimately impacted end users and resellers, resulting in time wasted resolving recurring quality issues, such as damaged ribbon replacement, scratching and smudging of labels due to product quality, and consistently changing, testing, and replacing the product.

When thermal transfer is the technology used for label printing, it is essential to be properly equipped, with a durable ribbon. Damaged ribbons are those that are not resistant to certain printing speeds and which, in addition to wasting the operators’ time, damage the printers and therefore the quality of the printed information. This can manifest itself in barcodes that are not readable by scanners.  

A pharmacist holding a box of medication
A pharmacist holding a box of medication

Damaged ribbons are those that are not resistant to certain printing speeds and which, in addition to wasting the operators’ time, damage the printers and, therefore, the quality of the printed information.  This can manifest itself in barcodes that are not readable by scanners. Barcode readability issues are one of the consequences of low-quality thermal transfer ribbons and are a major concern for product traceability. It was imperative for DATATECH to find a solution quickly to overcome the problem of printing barcodes and lot numbers to satisfy their end users.  

How DATATECH grew  his businesss thanks to Thermal Transfer Ribbons ?

When our TTR experts were presented with the opportunity to provide them with a reliable solution we started with testing on the top 2 common issues that their end users were experiencing. 

Top issues evaluated: 

  1. Smudging on Polyester Coated Paper 
  2. Scratching on Tyvec Brillion 

Our print lab experts were able to test both products side by side showing improvement comparisons and provided DATATECH with a wide range of recommended inkanto solutions to choose from.  

ARMOR-IIMAK Thermal Transfer ribbons provided by DATATECH India to its clients are:  

The standard wax inkanto ribbon AWR 8, which covers a wide range of applications. These products are typically used for storage, shipping, signage, logos, tags, etc.  

  • APR 1 and APR 6 wax-resin inkanto ribbons, both recognized for their versatility and high-speed printing capabilities. These thermal transfer ribbons are generally used for applications such as fresh produce, retail labels, bagged parts, medicine packaging, etc.  
  • AXR 1 and AXR 7+ resin inkanto ribbons which are known for their excellent blackness and resistance to smudge, scratch, solvents and high temperatures. These two particular resin ribbons are frequently used for applications such as laboratory labeling, electrical components, mechanical automotive parts, blood bags, etc.  

Thanks to Inkanto products, users are satisfied and our partner can focus on the growth of their business without being disturbed by quality concerns.  

I could not be more pleased with the process effort that the ARMOR-IIMAK team put in. Communication is clear, I was provided with data reports showing clear improved results, and could select from a range of products that would best fit my end-user needs. Job well done!

JosephDirector of sales

Thanks to inkanto thermal transfer ribbons, DATATECH India can now provide its customers with inks that are tailored to their needs. The solutions provided have enabled the company to expand its labeling activity and gain approximately 30% more business from its end users in a matter of 6 months.  

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